If you've been following us on social media, the cat is finally out of the bag! We are taking sales to the streets with the opening of the brand's first-ever brick-and-mortar store at Funan Digitalmall, Singapore.
The brand was born from humble beginnings as an e-commerce store back in 2014. The team has constantly worked towards building the brand online and expanding our online and offline distributions to ensure our products are accessible to our customers from all over the world.
Opening a retail store was always a part of the plan. We were toying the idea and going for site recces in late 2019 but fast forward a few months later, the pandemic happened and we halted and shelved all plans. Not gonna lie — We were ready to jump right into it and was looking at opening our store in Q2 2020.
At the start of 2021, we reconnected with the leasing executive and here we are today, with our first brick and mortar store! The store is over 80% ready as of writing, however we'd like to present a full experiential shopping experience on our Grand Opening that's slated for 1 May 2021 — More details to come soon!
Many of you have asked, "Why did you guys choose to open a retail store in the midst of a pandemic?"
For years we've heard about the decline of physical retail and the rise of e-commerce. However, the desire for retail experiences is on the rise with 52% millennials saying that their spending goes on experience-related purchases.
The team believes that omnichannel retail marries the best of the physical and online worlds. In a nutshell, omnichannel brands have both an online presence (i.e. website and e-commerce page) and a brick-and-mortar store.
We strongly believe that experiential retail is the future.
From the store design to the visual merchandising and designing of countertops layout, everything was thoughtfully conceptualised in-house. You may have already know, the core team of the brand is made up of a really lean team. It took us less than three months to put together this grey-themed Concept Store.
Check out our Instagram Highlights for the behind-the-scenes!
We have a lot in plan to showcase to you guys during our time at this space, so stay close and follow us on our social media (Instagram / Facebook: @plainsupplies) and follow up for store updates & interactions!
If you're around the area, do drop by the PLAIN SUPPLIES Concept Store and our team would be delighted to show you around and we'd be glad if you can share any feedback with us! We look forward to serving you! ☺
#02-K03 Funan Digitalmall,
107 North Bridge Road S179105
We are open daily:
Sunday to Thursday — 11am to 830pm
Friday & Saturday — 11am to 9pm