Inspired by simple living and essentials, we create timeless products designed for everyday carry.
Do more with less
The team behind the brand advocates continuous improvement and adopts an 'all it takes' and a self-disruptive mindset to bring you quality products, for anyone and everyone. We believe that product aesthetic & functionality take precedence over a 'brand label'.
The three building blocks constitute the foundation and reflection of the brand — The blocks represents the brand's focus in forming strong foundation and obsession with details.
Adhering to an unbranded aesthetic — Our design mantra is focused on creating clean spaces, balanced with subtle elements and textures. We pride ourselves on product design — We want to draw consumers' first attention to the product itself, rather than noticing any form of branding label. We prefer to keep our branding tucked away in subtle corners.